Sweet Pea Designs was founded in 1988 by Anne Johnson and Kim Kreis, who are still the product designers. Anne and Kim partnered with the Dewberrys, a name associated with printing and stationery for over fifty years. This partnership allowed Anne and Kim to focus on creating and developing new designs and products while the Dewberrys offered their printing and marketing expertise.

Sweet Pea offers a full line of stationery products with bright, bold colors, as well as soft pastels, and delightful background designs. Their line includes birth announcements, party invitations, children's stationery, holiday photo cards, gift enclosures, stickers, luggage tags and much more. The unique and colorful products that Sweet Pea offers are versatile enough for many different occasions.